Case Studies
Case Studies
Case Studies
Research / Product Design
How a Research saved the Squad from being fired.
And we 3x conversion of a full automatic self-serve. Bringing new clients at PayFit without the help of any SDR.

Read time
6 min
Coolness
9,5/10
Research / Product Design
How a Research saved the Squad from being fired.
And we 3x conversion of a full automatic self-serve. Bringing new clients at PayFit without the help of any SDR.

Read time
6 min
Coolness
9,5/10
Research / Product Design
How a Research saved the Squad from being fired.
And we 3x conversion of a full automatic self-serve. Bringing new clients at PayFit without the help of any SDR.

Read time
6 min
Coolness
9,5/10
UI / Delight
How strategic and pretty UI helped new users at PayFit.
My favorite of the 6 features that were designed through the main research.

Read time
3 min
Coolness
8,5/10
Research / Product Design
Designing a Gentle Nudge:
PayFit's Feedback Box Enhancing Sign-Ups
One of the 6 features that were designed through the main research.

Read time
4 min
Coolness
8,5/10
UI / Delight
How strategic and pretty UI helped new users at PayFit.
My favorite of the 6 features that were designed through the main research.

Read time
3 min
Coolness
8,5/10
Product Design / Software Development
Launching an AI Micro SaaS Solo
Meet Flare, a fully functional app I built from scratch using Claude Code and MCP integrations.
Designed, developed, and launched entirely by myself.

Read time
4 min
Coolness
11/10
Research / Product Design
Launching an AI Micro SaaS Solo
And we 3x conversion of a full automatic self-serve. Bringing new clients at PayFit without the help of any SDR.

Read time
4 min
Coolness
11/10
Product Design / Software Development
Launching an AI Micro SaaS Solo
Meet Flare, a fully functional app I built from scratch using Claude Code and MCP integrations.
Designed, developed, and launched entirely by myself.

Read time
4 min
Coolness
11/10
Process
With a focus on user-centered design, my approach is deeply inspired by the insights of Katie Dill (Airbnb/Stripe) and the teachings from my previous manager, Gwen, at Payfit.
I am passionate about diving into the user journey, understanding its nuances, and using this as a foundation to address and solve design problems.
My methodology focuses on empathizing with users, exploring their experiences, and creating solutions that are not just aesthetically pleasing but also highly functional and user-centric.
This approach has consistently guided my projects, allowing me to develop designs that resonate with users and meet their needs effectively.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
With a focus on user-centered design, my approach is deeply inspired by the insights of Katie Dill (Airbnb/Stripe) and the teachings from my previous manager, Gwen, at Payfit.
I am passionate about diving into the user journey, understanding its nuances, and using this as a foundation to address and solve design problems.
My methodology focuses on empathizing with users, exploring their experiences, and creating solutions that are not just aesthetically pleasing but also highly functional and user-centric.
This approach has consistently guided my projects, allowing me to develop designs that resonate with users and meet their needs effectively.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
With a focus on user-centered design, my approach is deeply inspired by the insights of Katie Dill (Airbnb/Stripe) and the teachings from my previous manager, Gwen, at Payfit.
I am passionate about diving into the user journey, understanding its nuances, and using this as a foundation to address and solve design problems.
My methodology focuses on empathizing with users, exploring their experiences, and creating solutions that are not just aesthetically pleasing but also highly functional and user-centric.
This approach has consistently guided my projects, allowing me to develop designs that resonate with users and meet their needs effectively.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Strenghten your product
through smart design.
Schedule a call with Gerard

gerard@netwoerk.com
Strenghten your product
through smart design.
Schedule a call with Gerard






